Name
*
First Name
Last Name
Email
*
What’s the name of your company?
*
What does your company do? What are the products and services you offer?
Tell me about your website project?
What budget have you allocated for this project? Be honest and I will tell you what I can and can't do.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction, that is goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website?
[eg: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months]
Is there anything about your current site that serves the business well and if so, why?
Tell us about your ideal customer. Who are they? How old are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?
[eg: research product information, get contact details, ask questions about services, pricing]
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites?
Please list 3-5 competitors websites
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are the any other websites in particular that you like the design of? Why?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Additional Comments
Thank you for completing the Website Worksheet.
Many Thanks, Lee
